How the network works
A loan that flows through GetItNow touches at least three parties: the lender, the partner that sourced it, and the borrower. This page walks through what happens at each step.
The participants
Lender — an NBFC, bank, SFB, or other regulated lender. Holds the loan on its book. Makes the credit decision.
Partner / LSP — a Lending Service Provider, a DSA network, a fintech aggregator, or a distribution platform that sources customers and may handle some of the customer interaction or collections.
Borrower — the end customer who needs the loan.
GetItNow is the connective tissue. We do not lend. We are not a regulated entity. Our job is to make the technical, disclosure, and commercial layer between the lender and the partner work cleanly.
Step 1: Application sourced
A partner sources a borrower. Either through a digital channel, an agent network, or an aggregator front-end. The partner submits the application to GetItNow over the API.
The submission includes the borrower’s verified KYC, the loan ask, the relevant supporting data (banking analytics, bureau, GST, etc.), and the partner’s identifier.
Step 2: Disclosure and consent
GetItNow handles the RBI Digital Lending Guidelines disclosures. The borrower is shown the partner’s role, the lender’s identity, the all-in cost of credit, the cooling-off period, and the grievance redressal contact. Consent is captured and timestamped.
This step is critical and often under-built in bespoke partnership integrations. GetItNow has it as a built-in capability.
Step 3: Routing
The application is routed to one or more lenders on the network based on the partner’s lender panel, the lender’s product appetite, and current capacity. Routing rules are configurable per partner and per lender.
For multi-lender configurations, the application can be sequentially offered to the lender most likely to approve, then the next, and so on.
Step 4: Lender decision
The lender pulls the application data through their existing decision systems. If the lender is on SquareNow, the integration is native. If the lender uses a different LMS or in-house systems, GetItNow’s API supports the standard formats.
The lender returns approval, decline, or counter-offer.
Step 5: Disbursement
On approval, the lender disburses to the borrower per the RBI direct-disbursement requirement. The disbursement event flows back through GetItNow, which updates the partner’s pipeline view.
Step 6: Commercials
GetItNow auto-computes the commercial split per the lender-partner agreement: origination fee, FLDG or DLG application (where in place per the RBI framework), platform fee. The amounts are posted to the partner’s payout ledger.
Step 7: Reporting
Both sides have a real-time view. The lender sees the partner network performance: who is sourcing, what is the conversion, what is the NPA, what is the cost. The partner sees the lender response performance: who approves fastest, who pays out fastest, who has capacity.
Step 8: Compliance trail
Every step generates an audit log entry. RBI inspections, lender audits, and partner reviews all draw from the same trail.